Fulfillment Operations

Fulfillment Operations

One of the most easily overlooked aspects of running a publication is the fulfillment operation -- that is, the operational details of getting the publication to the reader. This includes customer service, maintaining the mailing list, generating invoices and renewals, as well as the actual printing and mailing processes. Yet these services encompass both significant expenses as well as the context for each subscriber's experience of the publication.

Streamlining the fulfillment operation can both conserve resources and improve the reader's experience of the publication. This helps your publication's financial bottom-line, while helping you present a more professional image to your readers.

In my years of work with The Other Side magazine...

I built systems for tracking the performance of vendors so that we could hold them accountable for the services we were paying them to provide.
I worked on invoice and renewal mailings so that they were more reliable, more effective, and better reflected the organization's overall communications goals.
I worked with vendors and staff to change customer service from a risky liability into an opportunity for relationship building and data gathering.
I integrated various independent in-house mailing lists so that we could use that information to learn more about our readers and supporters.

A publication's positive relationship with its readers is essential to its success. Let me help you to be more responsive, more knowledgable, better organized and more cost-effective in getting your publication to your most important audience.

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