For Publishers

For Publishers

Publishing is a tough business! The particulars of managing circulation levels and all the related operational and financial details can be overwhelming to break down into bite size pieces. If advertising income or a sponsoring organization don't cover your costs, these questions may be life or death issues for your publication.

My ten years working with The Other Side magazine -- and also affiliated with the Associated Church Press (ACP) and Independent Press Association (IPA) -- has given me ample time to gain perspective on these questions.

How do we increase our circulation on a tight budget?
What is our ideal circulation level?
When does it make sense to invest in direct mail?
How can we better integrate the world wide web and email technologies to support our print publication?
Should we maintain our mailing list in-house or work with a fulfillment house?
How can we get a better handle on our finances and leave this cycle of financial crisis behind?
How can we turn customer service concerns into opportunities for growth?

Whether you need short-term support, or more on-going contributions, I can help you find solutions!

Direct mail

Circulation management

Fulfillment operations

Financial planning

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